Thursday, July 31, 2014

All flash? No cash! HDD SSD SAN NAS - Alphabet Soup for the Admin’s Soul

- Noam Shendar, VP Business Development

All flash is gaining much hype - and for good reasons. Flash is changing architectures, delivering faster workloads, enabling new applications and is helping to achieve better efficiencies – we are just at the beginning of the flash revolution in the data center.

But we all know that there’s no such thing as a free lunch, and that although hyperbole often has a grain of truth, it needs to be looked at critically. With flash, the cost equation (TCA and TCO) is becoming more confusing whether on-premise or in the cloud, and flash vendors add to the confusion with marketing lingo. Well, who can blame them? Flash is a great technology and it’s tempting to market it everywhere.

So let's take a little pause from the flash rah-rah, let the dust settle, and see where it makes sense to use all-flash, where to use some flash, and where the good ol’ traditional, and far less sexy, spinning magnetic drive fits. (Heresy alert: for some, even tape may still be a relevant solution, but let’s leave that for another discussion....)

Does it really make sense to pimp up a truck with a Ferrari engine? 

HP just came out with a new speedy ride, the 3PAR StorServ 7450. And as Calvin Zito mentions in a recent blog post, this new array is "significant because this puts SSD with HP 3PAR on par with the cost of 15K SAS hard drives."

Note my added emphasis. So it’s true: when comparing database applications that require high IOPS (let's say tens of thousands of IOPS or more), flash can now be on par with, or even more cost efficient than HDDs! That’s especially true when using new, high-capacity SSDs (already at 4TB and quickly growing).

For these workloads, the trend is clear and set by the giants of the web. Many of the mega-web 2.0 companies (like Facebook and Amazon) are switching to flash-based solutions. They really do need the performance gains along with the lower power consumption and consolidation that SSDs can offer.

But honestly, is every business like that? Is your business one like that?

Time for some transparency - how far will your $ go? 

When it comes to all-flash there is a “but,” and it’s a big one. These configurations cater to very specific and particular needs, and are most likely not the needs of many businesses or business applications running day to day. The performance examples that some flash vendors use don’t apply to the variety of workloads many organizations are facing. Not everybody is working the financial markets or oil and gas industry with large-scale analytics, and even those companies run a mix of applications with disparate requirements.

So if these are not your only needs, the days of the all-flash data center are still far away, because those less sexy spinning drives will continue to deliver capacity for a tiny fraction of a price. With the rapid and exponential growth of data still looming as the enterprise’s biggest concern – budget for capacity is dispositive. It’s not frequent that we encounter an IT manager that has too much of it!

The configurations the all-flash marketers are using for comparison claim SSD and HDD price parity at $2/GB. But for other workloads, the cost per gigabyte of spinning drives is in fact just a few cents. Flash is in fact still pricey by an order of magnitude and, often, overkill.

The best price vs. performance (hint: it’s not either/or

SSD vs. HDD data center costs and performance

Customers who want the best of all worlds and get better performance, great capacity and lowest cost should seek a hybrid solution. Use flash strategically, where and how you need it to best fit your application needs while making sure you keep in line with how deep your pockets are. This also means you should be taking advantage of low-cost spinning drives for managing the onslaught of growing data and your organization’s hunger for capacity.

Because flash comes in many shapes, sizes and colors – from hardware to software acceleration – the best solutions need to offer flexibility and options, so that you can mix, match and achieve the best price/performance point for your particular needs.

Here are three tips on how to achieve the best price vs. performance using an intelligent HDD and SSD mix on our Virtual Private Storage Arrays (VPSA) in the public cloud or on-premise deployment:

1. Use SSD for cache 
Using software to intelligently bring hot data to SSD lets you enhance storage performance in existing systems, and is probably the most cost-effective way to improve performance. All of our VPSA are provisioned with an SSD cache that is elastic and scalable – so you can utilize it for hot data such as metadata, journals, or user applications for both data read and write caching.

2. Where SSDs can fit and how to test their impact
If you have an application, such as a database or analytics, that requires high and random IOPS for reads and writes, SSDs are definitely the way to go.

But before you dish out the cash, I suggest you first test the workloads on the various drives we offer. Since you can provision on the fly and pay by the hour, you can try different drives (both HDD and SSD) to test performance levels and change them without disrupting your applications. You’ll often find it might be your application that’s slowing you down, or maybe you need to add CPU rather than change the drives themselves. Testing will help you find the best way to improve the bottleneck for the lowest cost.

3. Take advantage of big, cheap capacity – 5TB HDDs 
The biggest challenge for organizations today is the sheer size of data created. The costs of scaling are threatening IT departments around the globe. Most of this data doesn't need high performance, but also can't be archived in storage that requires hours or worse for retrieval.

We’re proud to now offer 5TB drives in the cloud and on-premise. As our VPSA deliver dedicated drives and resources, customers are charged per drive, not per GB. So these new repository HDDs deliver a dramatic new cost efficiency!

Customers Using an Intelligent Mix 

I wanted to share an example of a customer who is using HDDs for capacity and SSD caching to contend with Big Data capacity and analytics’ performance demands.

Farm Intelligence2 is a unique (and very cool!) Big Data solution that facilitates the use of Aerial Scouts to monitor hundreds of thousands of acres of crops and process both visual and nonvisual imagery to alert farmers of conditions they should monitor and adjust.

With fast growing customers and more acres to monitor around the globe, the company sees a rapid data growth of 10TB a week! But it’s not just capacity they need, but also high-performance block storage for analytics.

Farm Intelligence2 is a great example of a client who utilizes our VPSA at AWS for 100TB volumes, QoS and native NAS, and takes advantage of large, repository drives to scale massive data, and SSD caching to support their analytics workloads. With this intelligent mix, they can achieve the greatest cost efficiencies for their performance and capacity needs. (You can learn more here.)

SSD vs. HDD – where we’re heading 

Given the rate of cost reduction in various drive types, 10K and 15K SAS drives will slowly disappear and SSDs will replace them as they can deliver far greater performance at or near the same price, making them a no-brainer for pure high-performance applications. But when it comes to capacity, HDDs will continue providing far better dollar-per-GB for a long, long time. Even Gartner agrees with that. And the hybrid approach, too, will continue offering superior value and flexibility for a long time to come.

In the meanwhile, we are proud to offer our customers solutions across the board – constantly re-evaluating new technologies and developments in the industry and updating our offerings where appropriate to give our customers the greatest benefit. We’ll leave it to other to spend marketing dollars on hype. We’ll instead keep a close watch on the SSD vs. HDD arena and make sure you continue to have the best of all options, with full cost transparency and granular performance control so you can focus on getting the serious jobs done while staying within your budget and required SLAs.

Is your organization deploying flash? Let me know your thought on the best mix for your buck in the comments below!

Curious to learn more about VPSA? Visit our website and start a FREE TRIAL today.

Tuesday, July 29, 2014

[Press Release] Zadara Storage First To Offer 5 TB HDD Drives With Its Enterprise Storage as a Service (STaaS) For Even Greater Cost Efficiencies

Zadara’s Fully-Managed NAS and SAN as a Service With Its New Hard Drive Options Now Delivers Greater Capacity, Power and Space Efficiency at Lower Cost 


Irvine, CA– July 29, 2014 – Zadara™ Storage, Inc., whose enterprise Storage as a Service (STaaS) offering provides fully-managed NAS and SAN in the cloud with high QoS, scalability and privacy, today announced the addition of 5 TB Repository Drives to its complement of available SSD and HDD storage options. The move makes Zadara Storage the first cloud-enabled storage provider to offer the cost-, power-, and space saving advantages of these drives to IT managers. Enterprises and service providers using Zadara’s proven Virtual Private Storage Array™ (VPSA™) solution now can obtain even better pricing with the 5 TB drives’ price/performance advantages. The new 5 TB drives are available to users of Zadara’s VSPA at both Amazon Web Services (AWS) and Microsoft Azure’s data centers today, as well to organizations that want to install Zadara’s solution on premise.

The 5 TB drives provide exceptional price/GB ratio and enable volumes sizes of hundreds of terabytes for massive data storage applications such as geospatial information systems (GIS), video, SaaS and big data. With their low power consumption and improved density, the 5 TB drives, when coupled with Zadara’s standard SSD cache, enable high I/O performance at a manageable cost. Zadara Storage customers may select the new 5 TB drives along with a number of other HDD and SSD choices when they provision their VPSA from within their private online management interface. As has always been true with Zadara Storage, customers can later revise these choices and scale up or down with the click of a button in line with capacity and performance needs. 

“The best customer-focused solution is an intelligent combination of flash cache, flash capacity, and cost-effective spinning drives. Hybrid storage yields the right performance at the right price and, uniquely, can support multiple price-performance points simultaneously,” said Nelson Nahum, CEO of Zadara Storage. “We’re delighted to offer 5 TB Repository Drives alongside our SSD and other HDD choices. And as the industry continues to innovate, we will continue to keep pace by making sure we provide a broad variety of choices with our dedicated drives so that we remain the best and most efficient option for running important applications in the cloud.”

About Zadara Storage
Zadara™ Storage is a pioneer provider of enterprise storage as a service (STaaS), delivering high-performance, highly available and predictable (QoS) file and block storage, in a pay-as-you-go model for on-premise deployment and via global service providers.

The company’s patent-pending, software-defined Virtual Private Storage Arrays™ (VPSA™) deliver flexible, multi-tenant enterprise SAN and NAS technology for peta-scale primary and secondary st orage. With isolated resources, exceptional data security, management control and predictable performance, VPSAs meet the most stringent Service Level Agreements (SLAs), even in public cloud deployments.

The company’s as-a-service model offers enterprises, SMBs and startups a flexible, agile and cost-efficient storage infrastructure, available on-premise and through a wide range of worldwide cloud and colocation providers, including a value-added relationship with Amazon Web Services (AWS). 
For more information visit 

Media Contacts:
A3 Communications
EMEA: Federica Monsone
Phone: +44 (0) 1252 875 203

 US: Mary Kae Marinac
Phone: 978-685-3136, Email:

Tuesday, July 22, 2014

Zadara’s Cloud Block and File Storage Wins Again - Adding More ‘Cool’ to our Credentials!

- Noam Shendar, VP Business Development

CRN coolest storage startups - zadara cloud block and file storage

It’s been a great week! The esteemed CRN magazine just crowned Zadara Storage as one of The 10 Coolest Storage Startups Of 2014 awarding us the title for our Virtual Private Storage Arrays’ (VPSA) “high-performance, highly available file and block storage on a pay-as-you-go model with predictable quality of service for both on-premise and service provider deployment.”

In addition, Business Intelligence Group announced us as one of the “53 Cloud Companies that Matter in 2014,” naming Zadara Storage as a finalist in the Stratus Awards, a recognition of companies innovating in the cloud and providing offerings that are truly differentiated in the market. 

“We are proud to reward Zadara Storage in the 2014 Stratus Awards,” said Dawn Fordyce, managing director of the Business Intelligence Group. “Virtual Private Storage Array cloud block and file storage is clearly leading the market in delivering real value to their end customers by leveraging the Cloud.”

These announcements are joined by our having been selected for Gartner’s prestigious ‘Cool Storage Vendor’ report just a few weeks ago, and we are absolutely thrilled to join the illustrious circle of companies who are recognized for changing the storage industry through innovation and helping customers achieve new flexibility, cost efficiencies and data storage possibilities that were simply impossible until today.

The Business Intelligence Group’s Stratus Award winners represent the greatness that is the cloud and CRN’s award is recognition that storage innovation is alive and well, especially in the cloud!

Thank you for recognizing our innovative service, and we look forward to continuing to pioneer the most advantageous, flexible and robust storage solutions, both on-premise and in the cloud!

Stratus awards finalist zadara cloud block and file storage

Tuesday, July 15, 2014

NetApp by the Hour Comes to Azure with Zadara Elastic NetApp Private Storage (eNPS)

Join me at Microsoft WPC and see how Elastic NetApp Private Storage at Azure is changing the game for data center economics and cloud disaster recovery 

 - Noam Shendar, VP Business Development 

I’m in Washington, DC, this week at Microsoft WPC launching our new, exciting elastic NetApp Private Storage (eNPS) for Azure service which was also announced by NetApp earlier this morning. 

When we first launched eNPS for Amazon Web Services (AWS), we said we would be expanding the service to meet new demand and to help customers find better, more flexible and efficient solutions using NetApp hardware in the cloud for backup, disaster recovery and dev and testing.

I’m happy to share that this is such an expansion! Zadara eNPS for Azure brings the power and flexibility of eNPS to the rapidly growing Microsoft Azure platform, recently hailed by Gartner as the only IaaS provider other than AWS worthy of the Leaders’ quadrant.

Elastic NetApp at Microsoft Azure

NetApp Data ONTAP – $1.99/hour for 6TB of usable storage 

That’s not all. There are a number of new things to discuss since our last eNPS announcement. First, thanks to increased scale and further efficiencies that we’ve developed with our partners at NetApp, the pricing has gotten even better!

Zadara eNPS now starts at just $1.99/hour for 6TB of usable storage. That’s for real NetApp Data ONTAP running on real NetApp FAS hardware, with all the features turned on! We’re very proud to be able to deliver our customers with these prices and we hope this helps more organizations to easily take advantage of bursting workloads, backup, disaster recovery and test and dev in the cloud with their existing applications and hardware architecture.

A Multicloud Reality 

Another new feature we’re thrilled about is our unique Multicloud capability which we launched with our support for Azure (you can read more about it in my recent blog post). In sites where we have eNPS connected to both Azure and AWS, you can simultaneously mount volumes to both clouds at once. That means you can add a cloud provider or change from one cloud provider to another without moving a single bit of data.

Is this cool, or what? Say goodbye to vendor lock-in and choose the best cloud computing environment for your needs, and your budget.

How eNPS Changes the Game 

I hope you see by now why this is so exciting. You can have all of NetApp’s features, reliability, and ecosystem, attached with high speed and low latency to Azure and other clouds for just $1.99/hour, on-demand – all this with no minimum commitment and no up-front costs. And if you want to try it – you can visit our website and start a free trial.

Meet me at WPC! 

If you’re in our nation’s capital, too, please come meet me at WPC. You can contact me here to set up a meeting and join me for my presentation (see abstract below) on Wednesday, July 16th, at 1pm EDT in room 149B of the Walter E. Washington Convention Center.

If you’d like to learn more about Zadara Virtual Private Storage Array (VPSA) solution at Microsoft Azure Cloud, and get up to $3,000 cash back – visit our website.

I look forward to seeing you at WPC!

Unlocking New Hybrid Scenarios With SQL Server and Microsoft Azure
Wednesday, July 16th, at 1pm EDT – Session BD506i
Create new business opportunities and unlock high value scenarios for your customer with SQL Server and Azure cloud services. From fast development and test, to disaster recovery, to dealing with surprise traffic spikes, this interactive session will help partners identify opportunities to mix-and-match cloud-based and on-premises data management to solve real world challenges and reveal hidden revenue potential.

Monday, July 7, 2014

Zadara Storage Summit 2014: To Understand The Cloud, Talk To Your Customers

Doug Jury, VP Americas Sales

On June 17th 2014, 50 of Zadara’s customers and partners arrived at McCarran Airport in Las Vegas. Their first task was to sign-in, meet and greet the Zadara team and travel via a very short ride to the newly opened, 550-ft-tall, High Roller observation wheel (LINQ). It is the highest of it's kind in the world! Last year our summit would have probably fit in in one of these huge cabins, however, this year we needed 3 to accommodate the fast-growing base of partners and customers who wanted to partake in our yearly event.

On June 18th we all settled down from the evenings activities and went to work. The theme of the summit was all about information sharing, network building and establishing the Zadara User Group, “ZUG”. We want to have our customers and partners interconnect in a way that inspires new use cases and technical capabilities to carry them forward.

Zadara-summit-2014- 56

Nelson Nahum our CEO kicked off the two-day event. His insight into Zadara and the state of the company is always appreciated. He was followed by several keynotes including Masashi Yuzawa (Zadara Storage Board Member and General Manager, Global Total Strategic Office, Cloud & Solution Company, Toshiba), Steve Kickert (CTO, Farm Intelligence), David Martineau (CTO, ContractPal) and Viktor Petersson (VP Business Development, CloudSigma).

Zadara-summit-2014- 76
All these fine speakers spoke of the cloud, futures and how storage is one of the most pivotal decisions a customer must make while choosing their cloud strategy. The status-quo cloud storage solutions of a few years ago which previously only ran test and development applications are no longer adequate for today’s bet-your-business cloud requirements. The cloud must now provide an equal to or better set of tools than their on-premise enterprise storage. Nothing less.

Whenever You Want to Understand How the Cloud is Working, Don’t Ask the Industry, Ask Your Customers

The summit then moved to a more free-flow format with panel of customers:
• Mike Hayes – Mgr of Infrastructure and Operations at Deloitte
• Bernie Velivis – Cloud Operations and Services Manager at Roadnet Technologies Inc.
• Scott Colestock – Director of Cloud Operations, Farm Intelligence
• Jamie Begin – Founder and CEO, RightBrain Networks
• Steve Bouzan – Manager Operations at Cognizant Technology Solutions


Answering questions like:
• Why did you move to the cloud?
• Were your assumption correct?
• What is missing from the cloud today and is that limiting your enterprise applications from being hosted?

Here's what some of them had to say:

Whenever you want to understand how the cloud is working, don’t ask the industry, ask your customers. They will share and enlighten you. I was happy to hear that we were getting high marks for our part in their cloud strategies.

The day continued with several presentations which are critical at every sales meeting and customer event: company roadmap, technical, and partner sessions. After sitting in our chairs for about 8 hours… we had a fun game show with some lucrative prizes - a nice way to end a busy day and have some fun bonding and again networking with the attendees.

The evening was an extension of the day’s conversation, but we also provided a distraction from the daily life, with great food, comedian and magic acts and then for some they ventured to the slots and table games. We are in Vegas, aren’t we?

las vegas zadara summit

Day 2: June 19th, we all assembled for breakfast, additional card exchanges and relationships that will hopefully become long-term friendships. We kicked things off with again 2 great keynotes speakers. Jane Li (COO, Huawei) and Steven Cohen (Solutions Architect, Daystrom). Jane spoke of the vision of Huawei in the storage arena and how they can provide a Storage-as-a-Service offerings with Zadara while Steve gave a great overview of the Media and Entertainment vertical. For those that were not at the summit you are getting a great flavor of the impact that great partners and customers are making to the cloud industry.

Zadara-summit-2014- 151

I hosted the first of what should be many Zadara User Group “ZUG” meetings. Customer were excited to offer their suggestions, comments and future directions of our flagship product VPSA (Virtual Private Storage Array). We will be asking our customers how frequently we would like to meet, most likely virtually and what the format should look like. We use the term “Customer Service is in our DNA” and the ZUG is a small part of giving all our customers a voice.

We finished the summit with a meet and ask the engineers session. Still working toward the theme of information transfer in the customer’s terms and needs.

Oh, and in case you were worries, we had the World Cup games streamed on the big screen, to make sure we weren’t missing the important stuff!

Zadara-summit-2014- 135

Zadara-summit-2014- 139

The Most Important Thing To Remember: People Make A Difference

It is my belief that this was one of the best summit I have been part of in my 37 years in the industry. There have been many larger ones with thousands of partners and customers. But for a company like Zadara to have the clientele from all over the world join, share and partner with us, was like no other in my history. People always make the difference - and here's a video to prove me right:

For those that attended, thank you from the entire Zadara Team. For those that could not make it, stand by, next year’s destination will soon be selected!

Thoughts? Questions? Feedback? Let me know in the comments below.
All the best and you know where to find me,

Doug Jury
Customer Service is in our DNA

Tuesday, June 24, 2014

[Press Release] With 800,000,000 Image Files to Store at Amazon Web Services, Realty Data Uses Zadara Storage and RightBrain Networks To Get EMC-Caliber Performance for Less

Enterprise Storage as a Service (STaaS) from Zadara Storage, Deployed by RightBrain Networks, Scales With Ease and “Same Performance of an On-Premise EMC SAN, at Half the Cost” 

Irvine, CA– June 24, 2014 – Zadara™ Storage, Inc. today announced that together with cloud consulting and managed services provider RightBrain Networks, it has enabled Realty Data Company, LLC, to deploy a massive enterprise Storage as a Service (STaaS) architecture. Designed for repository storage at Amazon Web Services (AWS), this installation typifies the greater performance, agility, scalability and cost savings possible by the right software-designed storage approaches - even at Big Data scale. Realty Data had grown to the point that its existing on-premises EMC SAN would not scale cost-effectively, and moving its 800 million+ image files to native Amazon storage options such as EBS and S3 proved problematic. The company then turned to RightBrain Networks, which helped it switch to Zadara Storage’s Virtual Private Storage Array (VPSA) and achieve its business goals at AWS without compromise.

“We were skeptical at first about an architecture going from one data center to another to pull up images, especially at our scale; but with the combination of AWS compute resource and Zadara Storage that RightBrain helped us build and deploy, we’re getting better performance than what we had from an on-premise EMC SAN, and saving at least 50% of our data center costs,” said Craig Loop, director of technology at Realty Data Corp. “Following the migration, instead of getting complaints, we actually had customers stating that they noticed a performance increase in our system. We now have flexibility and agility to try new approaches as we grow our business, without having to plan and buy the storage we need to run them.”

A property information solutions provider to the mortgage and insurance industry that serves up land surveys, titles and other documents used in real estate transactions, Realty Data made the decision to move its data center to the cloud and consolidate three EMC SANs into one unified cloud-based architecture at AWS for cost control and scalability reasons.. It chose AWS’ EC2 for its exceptional compute resources, but storage quickly proved problematic. EBS was expensive and its 1 TB per volume size limit made it not feasible for a large volume of data. Amazon’s S3 object storage wasn't compatible with the more I/O intensive, block-level storage needed by Realty Data’s application. Even though most of the application data are small image files, the sheer volume of hundreds of millions of them--and the need to access them with the same immediacy that its customers have grown to expect from an on-premises data center resource--ratchets up architectural complexities. As a result RightBrain Networks turned to Zadara Storage, whose enterprise-grade features promised a different way for Realty Data.

The result was that Realty Data’s application transformed the downsides of on-premises storage – costs, complexity, staffing, scalability challenges, inflexibility – into exactly what excelled in the storage architecture. Because Zadara’s enterprise VPSA can scale to nearly 1 billion files, all in one large pool instead of the 1 TB volume size limitation of AWS’s EBS, Realty Data could architect its storage so that it would not need the AWS EC2 server to act as a data manager using 60 individual 1 TB EBS volumes. Working in support of Realty Data, RightBrain Networks’ site reliability engineers could directly map Realty Data’s storage onto a network drive attached to an instance and deliver an image with almost zero latency.

Instead of needing sizable capital outlays for traditional storage hardware/software and the need for a dedicated hire to manage just the storage alone, Realty Data could simply scale up or down its storage resources elastically from a dedicated management interface with the click of a button. Instead of accepting less I/O performance in exchange for agility, or provisioning adequately yet consuming CapEx and staffing budgets, Realty Data’s system delivered superior storage performance on demand, without the heat, cooling, floor space and staffing hours.

Zadara’s Virtual Private Storage Arrays provides customers with data center-grade performance at cloud storage scalability and pricing, with enterprise-grade features not found elsewhere in a cloud-deployed model. Zadara’s storage stack resides on premises adjacent to the AWS US East data center and linked via AWS Direct Connect high-speed fiber connections. Zadara drives are private and not shared with anyone else, so Zadara users can obtain single-tenant performance at multitenant prices. Expansion to more drives, or switching from disks to SSDs, is as simple as clicking a button on the dedicated online management interface provided to each customer. At any time Zadara users can also eliminate drives, adjust controller performance, and fine tune other storage needs on the fly – allowing agility and control in a flexible, pay-as-you-go model. Zadara customers pay only for the storage they consume, without long term commitments or up-front fees, and can add or decrease storage requirements at any time.

“Our motto is ‘no-compromises enterprise data storage services,’ and there’s no better poster child for that motto than Realty Data,” said Nelson Nahum, CEO of Zadara Storage. “Through the help of our partner RightBrain Networks, Zadara Storage is pleased that Realty Data is achieving exactly the results we designed our VSPA to deliver – even with 800 million image files. At a time when businesses can’t tolerate traditional storage buying cycles and CapEx demands, Zadara Storage allows the high performance, scalability, elasticity and agility that are the hallmark of a well-run business.”

About RightBrain Networks
RightBrain Networks is a team of software engineers (Development) and site reliability engineers (Operations) developing applications, infrastructure and educational solutions for enterprises utilizing Cloud resources. RBN’s DevOps team can analyze the cloud-readiness of existing applications or build self-healing, highly-scalable custom software ready to deploy. The company’s DevOps philosophy and Agile software development process dramatically accelerate development and deployment cycles, resulting in a faster time-to-market. RBN specializes in advising organizations preparing for Amazon Web Services (AWS) cloud deployments and is among an elite 6% of AWS partners certified as an Amazon Web Services Advanced Consulting Partner. For more information visit:

About Zadara Storage
Zadara™ Storage is a pioneer provider of enterprise storage as a service (STaaS), delivering high-performance, highly available and predictable (QoS) file and block storage, in a pay-as-you-go model for on-premise deployment and via global service providers.

The company’s patent-pending, software-defined Virtual Private Storage Arrays™ (VPSA™) deliver flexible, multi-tenant enterprise SAN and NAS technology for peta-scale primary and secondary storage. With isolated resources, exceptional data security, management control and predictable performance, VPSAs meet the most stringent Service Level Agreements (SLAs), even in public cloud deployments.

The company’s as-a-service model offers enterprises, SMBs and startups a flexible, agile and cost-efficient storage infrastructure, available on-premise and through a wide range of worldwide cloud and colocation providers, including value-added relationships with Amazon Web Services (AWS) and Microsoft Azure. For more information visit

Media Contacts
A3 Communications
EMEA: Federica Monsone
Phone: +44 (0) 1252 875 203

US: Mary Kae Marinac
Phone: 978-685-3136

Thursday, June 19, 2014

Where are the cloud and storage industries heading? An interview with our latest hires from AWS and EMC.

- Noam Shendar, VP Business Development 

cloud direction

It’s exciting times here at Zadara Storage – we recently announced our support for Microsoft Azure, and with it the availability of the first truly multi-cloud storage solution, our customer base is rapidly expanding. We’ve even been crowned ‘cool vendor’ by Gartner’s prestigious listing.

With the rapid growth of our ecosystem, we are also continuously expanding our team. Yesterday, we announced two major hires joining our management team: Craig Carl, who is our new vice president of products, and Dani Naor, vice president of international sales.

These two distinguished storage industry veterans hail from some of the biggest forces shaping storage today: Craig from AWS, and Dani from EMC’s XtremIO group. They both had hands-on experience working with customers to help solve their biggest storage challenges, and bring tremendous knowledge, experience, and expertise.

I wanted to take this opportunity to sit down with them and talk about why they joined the Zadara team, hear their perspective on where the industry heading and what the biggest challenges ahead are for cloud and storage. Most importantly, I want to show off the caliber of our newest team members to our customers and partners. Welcome aboard!

Let’s start with what people are most curious to hear: you both held leadership positions in market-dominant companies - what made you join Zadara? 

Dani Naor: I actually know part of the team from back in the StoreAge days. It’s truly an outstanding team from a technical knowhow perspective, business understanding and vision. In addition to that, Zadara unique technological solution introduces cloud storage with advanced features that enable hosting companies, enterprise customers and service providers enormously improve their data center while lowering costs substantially. It’s a win-win situation for the customer, and that’s a value proposition I look forward to drive.

Craig Carl: At AWS customers routinely reached the limits of the storage services; EBS volume size and performance, non-sharable volumes, the absence of a file services product. AWS solution architects routinely brought Zadara in to solve these problems for our customers because we knew Zadara shared the same customer focus as Amazon and that our customers could trust the Zadara solution. During my work with Zadara at AWS, I got to see the opportunities, technology and value that Zadara brings to customers, and this made me excited. My new position is a great opportunity to be part of a dynamic start up. I love talking to customers – it’s my favorite thing in the world – and this is a great opportunity to work with them and deliver solutions that truly address their storage pain points.

What are the biggest challenges you see enterprise customers facing today when it comes to storage?

don't panic

Craig Carl: I think enterprise storage customers have been underserved by their vendors for the last several decades. True, storage has gotten faster and less expensive per TB but these evolutionary changes have primarily been driven by component manufacturers and have not been surfaced to customers as quickly as they could have been.

Despite a decade of marketing messages to the contrary, enterprise storage customers still have no effective capacity on demand storage acquisition options, are still paying a premium for massively undersubscribed arrays and then “growing into” them over several years.

There is no doubt that storage customers of every size and across every vertical are looking at the incredible power that the public cloud can offer them; it’s also true that their current storage vendor isn’t helping them move and manage workloads in the cloud. This monolithic, on-premise only approach does customers a disservice.

Multi-tenancy, workload isolation and bill-back options in enterprise SAN solutions are still weak, these are all basic requirements of on-premise, multi-tenant IT solutions (private clouds).

Dani Naor: In my view, the biggest challenges for customers these days revolve around how to manage efficiently the huge data growth requirements while ensuring data is secured, backed up, and protected against any type of failure and disaster while keeping costs as low as possible. These are huge challenges as data sets are growing at an exponential pace, and companies need to do more with this data (not just archive, but also analyze) – data has become the most critical asset, and it needs to be both managed and secured.

If I look at the market out side the USA, customers are reluctant these days to connect to a public cloud due to the fear of data security. This is something Zadara can really change in the market. Our security, privacy and dedicated resource features make the public cloud much more similar to a private cloud, with full control of where a customer’s data resides and who can access it. We can also help them build a private solution now, and thanks to our footprint and replication, very easily go to the cloud later if they are ready.

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Where does Zadara Storage fit within this storage and cloud universe and what do you envision and are excited about for your upcoming? 

Dani Naor: Zadara Storage enables customers to use internal (on-premise), external, or mixed hybrid cloud NAS and SAN storage solutions with a full range of advanced features and on demand regardless of location. This unmatched flexibility enables the customer to use their storage in an optimized and efficient way lowing costs, while enabling full control, security and disaster recovery.

I am excited to be part of a startup team that is offering a unique and advanced cloud storage solution that is focused bringing huge benefits to hosting companies, cloud companies, enterprise customers and service providers around the globe. I’ve worked with enterprises, and hosting companies around the globe for many years, and this is a solution that really gets their challenges and can change the game for them.

Craig Carl: There have been very few genuine innovations in on-premises storage recently; Zadara is going to change that. In the short term Zadara is going to solve two major challenges for our customers; true capacity on demand and data mobility to the cloud.

Recent innovations in the way customers acquire and consume compute resources; capacity on demand, advanced accounting and bill back, workload isolation, and very granular, role based permissions all have analogs in the storage ecosystem that traditional, large storage vendors aren’t delivering to their customers. I’m excited about helping Zadara develop and deliver these new solutions.